Bauer

Evoluted’s challenge was to create a website that excelled across functionality, scalability and visual appeal/aesthetics.

Key Objectives:

• Localise the Brand: Adapt Bauer’s US branding to resonate with UK customers while maintaining global consistency.

• Enhance B2C Functionality: Build an intuitive, feature-rich shopping platform that could support high-ticket purchases with ease.

• Revolutionise B2B Operations: Develop a robust system enabling retailers to manage complex bulk orders worth £20k > £50k efficiently.

• Deliver Ahead of Schedule: Launch the platform before January 2024 to maximise trading opportunities during the pre-season.

• Scalability for the Future: Design the platform to seamlessly integrate Bauer’s US product customisation tools in future updates, ensuring it evolves alongside the brand’s ambitions.

To Evoluted, this wasn’t just about building a website, it was about creating a dynamic e-commerce hub capable of transforming Bauer’s UK presence.

Designing for Dual Audiences

From the outset, we knew the platform had to excel in serving two distinct audiences:

• B2C Customers: Amateur players, semi-professionals, and university teams seeking premium equipment. For them, the experience needed to be intuitive and engaging, with clear product details, custom sizing options, and a frictionless checkout process.

• B2B Retailers: Independent sports retailers and professional teams required tools that could simplify complex bulk orders (often ranging from £20-£50k) therefore efficiency and reliability were paramount to strengthen their partnership with Bauer.

Harnessing the Power of Shopify Plus

Shopify Plus was selected as the foundation for its unparalleled ability to integrate enterprise-level B2C and B2B features into a single cohesive platform. Its flexibility allowed us to tailor the experience to Bauer’s specific needs, while its scalability ensured the platform could grow with the brand.

Key features included:

• Quick-Order Tables: Enabled B2B retailers to browse product specifications and place bulk orders effortlessly.

• Personalised Catalogues: Simplified reordering by showcasing retailer-specific products.

• Dynamic Product Tagging: Integrated real-time stock updates, sale indicators, and shipping statuses into the B2C shopping journey, ensuring transparency and trust.

Collaborating to Uphold Global Standards

As a global brand, Bauer’s identity is central to its success. Every design decision was made in close collaboration with their US team to ensure the UK platform seamlessly reflected Bauer’s international branding standards. The result? A site approved without a single amendment - a rare achievement when working with a brand of this calibre.

Delivering Ahead of Schedule

With a January 2024 deadline looming, our agile approach prioritised efficiency without compromising quality. By breaking the project into focused sprints, we maintained momentum and adaptability; overcoming challenges as they arose. This relentless focus enabled us to launch the platform in November 2023, two months ahead of schedule, giving Bauer UK a critical head start in generating revenue.

Bauer’s new e-commerce platform is more than just a website - it is now a scalable digital hub built for growth. Future integrations, including customisation tools from Bauer’s US site, will enable UK customers to personalise their equipment, further enhancing the shopping experience.

Overall, these updates will not only enhance Bauer’s customer experience but also solidify their position as a pioneer in sports e-commerce. With a platform built for innovation and scalability, Bauer is primed to redefine what’s possible in the hockey industry.