Giorgio Cassella

Managing Director & Evoluted Co-Owner

Experienced all-round marketer, Giorgio, has a career spanning stints at Derby University, an edtech startup, and Evoluted, where he led the marketing department before stepping up to Managing Director in 2022 and becoming co-owner in 2025. Day to day, Giorgio focuses on agency strategy and direction, marketing performance and sustainable growth. With over a decade of marketing experience, his background spans SEO, Paid media, PR, email, strategic partnerships.

Giorgio co-owns Evoluted with Sam Biggins; with their different areas of expertise complementing each other in shaping the ecommerce agency’s future. Giorgio’s background is rooted in marketing and growth, while Sam brings expertise in web development.

Key Skills and Areas of Expertise

Organic search and marketing
Tracking and analytics systems
Ecommerce strategy
Community building / events – including running Sheffield DM

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What are Giorgio’s thoughts on leading the team at Evoluted?

“Working with the extremely talented, award-winning team at Evoluted to drive growth for such a wide array of clients is simply awesome. Variety and excitement are the spice of life!”

Giorgio continues:

“Having worked across almost every area of marketing over the years, I’ve developed a strong ability to quickly understand a business and create strategic plans, as well as being able to identify where there are opportunities to be explored, and turning them into strategic plans for growth.

I’m also a big believer in proper measurement and attribution. It’s important to understand the actual business impact of marketing – not just what the platforms and tools tell you. Often, that means finding clever ways to fill the black box between platform performance and actual pounds and pence.

I’m also fascinated by how all the different moving parts of an ecommerce business fit together. Growth isn’t just about websites and campaigns; it’s about everything from product packaging and the post-purchase experience, to creating true brand fans and connecting online activity with offline or bricks-and-mortar strategies. There are always more opportunities to explore!

Finally, on a human level, I feel passionately that people are the foundations of a great agency, and not a resource to be squeezed for profit. There’s a shocking statistic that 50% of marketing and comms professionals have reported stress, anxiety or burnout in the last 12 months, combined with the further grim report that over two-thirds of those experiencing these struggles feel unsupported by their employers. I believe we have a responsibility as leaders to create workplaces where people feel supported, valued and empowered to do their best work. That’s something we’re deeply committed to at Evoluted, which is reflected in our B Corp certification, the initiatives we champion around charity, community and giving back, and how we give our own employees the opportunity to lead on how the culture develops.

Outside of work, you'll find Giorgio...

Drumming, gaming or planning his next visit to Iceland - a country which he loves everything about. He’s also an avid Iron Maiden superfan, catching the band several times a year.

Expertise & Insights

You can listen back to some of Chris’ industry-leading talks, podcasts and webinars, or read some of his insightful articles on all things paid media here.