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Evoluted: Now a B Corp™ certified company!

by Dan Rawley
3 min read

We’re delighted to announce that we have been certified as a B Corporation™ , having met rigorous requirements to prove our high standards of social and environmental impact.

The certification makes Evoluted one of only six companies in South Yorkshire, and fewer than 8,000 worldwide, to have met the strict criteria since it was launched in 2007.

It’s a project that has been in the works for over a year, with our application started back in November 2022.

The certification is administered by B Lab™, a non-profit network aiming to change our economic system into one that uses business as a force for good, benefiting communities and the planet.

The evaluation criteria includes business mission and ethics; commitments to staff career development, health and financial security; diversity, equity and inclusion;  economic, civic and environmental impact; and services to clients.

“Our ethos is fiercely ‘People over profits’ - it always has been since day one and always will be,” says Evoluted MD Giorgio Cassella.

“We pour significant resources into shaping our culture and giving back to our community and the environment because we firmly believe there’s more to business than making money,” he adds.

“An enormous amount of work has gone into our application and evidencing our impact between our CSR Officer Matt Cotton, myself and my co-MD, Sam Biggins, so it’s hugely rewarding to have gained the certification - it’s been the North Star of our CSR strategy for well over a year now!”

“This is a really proud moment for Evoluted.”

The certification follows our “Best Company Culture” win at the 2023 unLTD Business Awards.

Cultural initiatives at Evoluted include mental health coaching through Sanctus, a £2,000 annual cost-of-living payment for all staff (introduced in 2022 and maintained since) and a range of cultural officer roles - including CSR - which can be held by anyone at the company to ensure culture is led bottom-up.

Since 2019, we’ve funded the planting of almost 17,000 trees across Africa, the Amazon and elsewhere through monthly contributions to Ecologi. 

Spare client capacity is allocated to pro-bono work for good local causes, with recent examples including building a website for the Bangers and Cash Art Trail to raise funds for Sheffield youth homelessness charity Roundabout, SEO support for community events programme Flux Rotherham, and marketing advice for Rare Charity, which improves education access for people from tea communities.

And our Sheffield DM meetups -a bimonthly free-to-attend marketing event aimed at upskilling and promoting local talent - have educated over 1,000 different marketers from all over the UK since launching in 2018. Incidentally, we’re expanding these events to another UK city very soon - watch this space!

“It’s brilliant to be leading the way locally as one of the first South Yorkshire companies to achieve the certification,” says our outgoing CSR Officer Matt Cotton, who has overseen huge strides in our CSR strategy during his time in the role.

“We’ve made a concerted effort recently to work with more B-Corp companies wherever possible, be it suppliers or clients, who share our ethos.

“B-Corp status will keep us publicly accountable for our social and environmental impact, ensuring we maintain the high standards we’ve set and keep refining our culture.”

You can learn more about the certification requirements on the B Corp site.

Written by Dan Rawley
Digital Marketing Manager

As our Digital Marketing Manager, Dan spreads the word about the excellent work being delivered by our team, drawing on his background in journalism and SEO.

Having founded an SEO agency for start-up businesses in his previous role, Dan relished the opportunity to join the set-up at Evoluted and help grow an already thriving agency. He was named one of The Drum's Future 50 Emerging Marketers Worldwide for 2023 and was a finalist for Prolific North's 2022 Marketer of the Year.