Google Shopping for Ecommerce
Google Shopping Ads
Google Shopping isn't just another advertising channel for your business, it's where your customers go when they're ready to buy. Over the last two decades, we've helped ambitious ecommerce brands like yours to capture those ideal shoppers.
Managing over 200,000 products across our paid media clients, our team’s expertise in ecommerce PPC management will make your products dominate Google's Shopping results with standout visuals, competitive pricing and clear product titles and descriptions. On average, our clients make £12 for every £1 spent on Google Shopping Ads, so you could say we know a thing or two about ROAS.
Grow Your Ecommerce Business With Google Shopping Ads
Before we touch your product feed, we spend time learning about your products, your sales cycles, your margin structure and what you're trying to achieve.
We'll audit your existing Google Shopping presence and product feed, identifying where the quick wins lie and which high-impact improvements will move the needle on your return on investment. These insights shape every decision that follows.
To ensure our marketing strategy drives incremental growth, we feed your sales data and margin requirements directly into our campaign structure, where we test a variety of campaign types such as Performance Max, Shopping, and Dynamic Remarketing. Whether you're looking to clear seasonal inventory, scale hero products, or test new categories, we'll craft data-led campaigns using your net sales data to ensure bottom-line results.
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We’re thrilled with the successes Evoluted have achieved managing our Google Ads. Their expertise and strategic approach have driven outstanding results. Evoluted's dedication to understanding our audience and optimising campaign performance has made a significant impact on our online presence. We’d highly recommend Evoluted without hesitation.
Carrie Tomlinson -
The Evoluted team is so supportive. Experts in their craft, they have been brilliant to work with and made our lives much easier. We worked together to set a clear direction, and Evoluted continuously evolved our Paid Media strategy and delivered a clear set of measurable targets - I wouldn’t hesitate in recommending Evoluted to anyone seeking a new marketing partner.
Leenesha Friend -
I would not hesitate to recommend Evoluted to any company that’s looking to grow their online market, with a company that really understands where online business needs to go. They backed up everything they said they would deliver. They were on the other end of the phone, they dealt with any queries very quickly and they were very responsive to anything we asked.
Richard Day -
Evoluted provide cutting-edge technology with data-driven marketing that has delivered us results. It's enabled us to grow our brand quicker, faster and bolder, and more importantly they're just lovely people to work with. It's great fun. We highly recommend working with them!
Stephen Dowd
Our Approach To Google Shopping Ads Management
Building Your Product Feed Strategy
Our team will carefully optimise product titles, descriptions and attributes to improve how Google understands and presents your products, while also improving your visibility and click-through rates. But more importantly, we use our team's expertise in ecommerce PPC management to identify your star products, your underperformers and the products receiving zero visibility. This segmentation approach lets us ring-fence budget for different product groups, maximising spend against your best performers while we work on boosting visibility for the rest.
We also work closely with your organic search team to make sure paid and organic efforts are aligned to minimise traffic cannibalisation, allowing your shopping campaigns to amplify organic visibility rather than fight against it.
Monitoring, Testing and Scaling
Shopping campaigns aren't set-and-forget. We monitor performance regularly, test different bid strategies to balance volume with profitability, and adapt our approach as your inventory and market conditions evolve. You'll get monthly reports that show what's working, why it's working and how it's feeding into your bigger business goals. No fluff. No jargon. Just transparency on real results. In fact, year-on-year, our ecommerce clients have scaled their advertising by 18.30% due to the results we deliver.
