Our Top Ten Digital Marketing Talks from 2023

by Joe Dickinson
9 min read

Our marketing team have been fortunate enough to get out to a number of conferences this year, from Brighton to Manchester and in between - like our very own Sheffield DM Summer '23!

Get ready to dive into our compilation of the top ten digital marketing talks our team have attended in 2023. These engaging discussions, led by industry experts, are packed with invaluable insights, cutting-edge strategies, and the latest trends to supercharge your marketing endeavours.

Evoluted staff at Up North 2023

From addressing ethical concerns in PR to harnessing the power of ecommerce filters, envisioning the future of digital marketing, and cultivating brand communities on LinkedIn, we've got it all covered. (For fairness, we've excluded talks by our own staff - it goes without saying they're among our favourites!)

In no particular order...

"The Rise of Black Hat Digital PR: Our Responsibility to the Industry"

(James Hayward-Browne, brightonSEO - September 2023)

Overview

James Hayward-Browne shed light on unethical tactics in PR, driven by AI-generated content and deceptive clickbait titles. He emphasised the declining link quality due to fierce competition among PR professionals.

Key Takeaways

"The E-E-A-T CV for SGE"

(Sophie Gibson, Sheffield DM - August 2023)

Overview

Sophie Gibson, Technical SEO Director at StudioHawk, discussed the importance of trust, credibility, and expertise in digital marketing. Building and maintaining these factors will be essential for success in the ever-changing landscape of online marketing.

Key Takeaways

Sophie has shared her talk slides here.

"What Google Lighthouse Scores Hide"

(Aymen Loukil, brightonSEO - April 2023)

Overview

Aymen unveiled hidden truths about Google Lighthouse scores and Core Web Vitals. He discussed the limitations of emulated environments and the lack of direct impact on search rankings.

Key Takeaways

Aymen has shared his slide deck here.

"TikTok: The Misconceptions and How to Get It Right"

(Lauren Hughes, Up North - July 2023)

Overview

Lauren Hughes, Head of Strategy at Social Trinity, tackled common challenges in using TikTok for marketing and provided insights on how to leverage the platform effectively.

Key Takeaways

"Building Your Brand Community on LinkedIn"

(Olivia Mae Hanlon, Sheffield DM - August 2023)

Overview

Olivia May Hanlon, CEO of Girls in Marketing, demonstrates how building a brand community on LinkedIn is an ongoing process that requires patience, adaptability, and a deep understanding of your audience and brand identity.

Key Takeaways

"Optimising Core Web Vitals for 1 Million Websites"

(Amir Glatt, brightonSEO - April 2023)

Overview

Duda cofounder and CTO Amir shared insights on optimising Core Web Vitals (CWV) for a massive scale of websites. He emphasised the importance of CWV, which relies on real user data, for improving user experience and SEO rankings.

Key Takeaways

"The Future of Digital Marketing"

(Daniel Rowles, Up North - July 2023)

Overview

The CEO of Target Internet, Daniel discussed the future of digital marketing, focusing on Artificial Intelligence, Data, Trust, and Community.

Key Takeaways

"How to (Actually) Be Less Busy, Stressed and Overwhelmed When There's a Million Things to Do"

(Kirsty Hulse, Sheffield DM - August 2023)

Overview

In this talk Kirsty, CEO at Roar! Training, highlighted the need for balance in our lives, both personally and professionally, and the importance of taking moments to celebrate, relax, and find creative inspiration.

Key Takeaways

"The Power of Ecommerce Filters: A Dunelm Case Study"

(Sam Gipson, brightonSEO - September 2023)

Overview

Sam's case study from leading Dunelm's in-house SEO highlighted the impact of blocked filtering systems on rankings and user experience.

Key Takeaways

"Leveraging Bard/ChatGPT for Paid Media: How Effective are the AIs?"

(Patrick Kearney, brightonSEO - September 2023)

Overview

Patrick explored the practical applications of ChatGPT in digital marketing, particularly for Paid Media. He assessed its strengths and weaknesses, highlighting its role in ad copy creation, competitor ad copy review, keyword generation, Google Ads uploads, and as a teaching tool.

Key Takeaways

So there you have it - our ten favourite talks from this year. But if you've still got a thirst for knowledge, fear not - there's still chance to cram in a couple more insightful talks at the special fifth birthday Sheffield DM event on Thursday 30th November! To grab your free ticket, head to our Events section.

Written by Joe Dickinson
SEO Executive

Joe arrived at Evoluted at 2020 to develop his all-round marketing skills after running his own business, Toiletface, selling personalised toilet rolls - which won coverage from UK national newspapers and even appeared on The Voice TV show!

Initially working in our Paid Media team and focusing on PPC clients, Joe moved across to our SEO team in 2022 to continue his marketing development. With keen interests in psychology, eCommerce and economics, it's no surprise Joe's been drawn to a career in marketing.