Talasey

19k+ organic visits to a new landscaping brand

Talasey are a leading independent supplier of premium landscaping solutions, primarily supplying to builders merchants and contractors across the UK.

The Talasey portfolio includes 8 brand sites that Evoluted were contracted to design, develop and create an SEO strategy for.

The Strategy

Five of the eight web builds were migrations of existing sites and the remaining three were brand new site builds.

Talasey’s main goals were to:

Increase organic traffic to the websites via non branded search terms.
Increase lead generation via sample ordering and stockist & installer form submissions.
Primarily focus on the new Piranha Decking brand.

Results

19,016

total organic sessions in the first 12 months of launching the site
65%

of the total organic traffic was non-branded in the first year
516

total leads generated in the first 12 months, achieving an average 2.71% conversion rate

Our Approach

From the design stage, our SEO and Content teams were involved with the project to ensure the new sites would have sufficient content potential throughout the category and product pages, as well as a new blog area, allowing the content team to curate top to mid funnel content, capturing new users.

During the build stage, the SEO and Content teams identified target keywords, including some terms that weren’t being targeted on the existing sites and outlined a new site structure per site, where optimised metadata and copy was created. This content gap analysis allowed Talasey to begin capturing a wider array of traffic potential.

Campaign Specifics

After launching in July 2021, the Piranha website had grown considerably in visibility after a starting point of zero organic traffic. As a composite products supplier, the Piranha site had the potential to generate solid revenue, so Talasey requested that this be the primary focus site with content support for blog creation.