Palamatic

Palamatic sells high-value material handling equipment, such as vacuum lifters for moving heavy items or hygienic solutions for medical, pharma or cosmetics industries, with clients including GSK, Arla and Wren Kitchens.

Palamatic were looking to boost lead generation and establish themselves as vaccum lifter specialists, but were struggling with low search volume for their product lines and a website that didn't effectively present their complex offerings to UK and US customers.

They partnered with Evoluted's SEO team to do some heavy lifting of their organic visibility - here's how we did it:

Our Approach

Our SEO strategy combined creative and analytical approaches to solve Palamatic's challenges and deliver results on a budget.

Our main goal was to increase lead generation for Palamatic's products and material handling solutions by improving their visibility for commercial search terms that would drive enquiries to be converted by their internal search team.

Our detailed keyword research identified the most valuable organic searches to target. We guided Palamatic through an SEO migration to a new website developed by Evoluted which included a site restructure, with a navigation overhaul to better reflect their products, was tailored towards our target keywords and provided seamless UX.

In addition to ensuring the site's robust technical SEO performance, we ensured that hreflang functionality operated effectively for the key UK and US markets to assist with localised keyword targeting, and created relevant on-page content to attract previously untapped traffic and improve UX.

After a successful migration to the new site in October 2020, we worked closely with Palamatic's internal team to create educational and informative guides to increase brand awareness and strengthen the site's authority as vacuum lifter specialists.

To combat the low branded search volume, we used intelligent internal linking to help promote and upsell product lines once users were on-site.

While website migrations typically cause short-term devastation to SEO performance, our close involvement with the new website development led to dramatic improvements in rankings for key product and service keywords.

The majority of our tracked keyword group made remarkable transitions from Palamatic being unranked to prominently appearing on the top page of SERPs, bringing in 1,000+ user sessions per month and almost £100k in sales.