Sheffield DM #30: September 2024
Sheffield DM returns with another evening of laid-back networking, two awesome speakers and the usual dose of marketing goodness!
Sheffield DM #30
Sheffield DM returns with another evening of laid-back networking, two awesome speakers and the usual dose of marketing goodness!
Join us for our milestone 30th Sheffield DM event!
After almost six years of Sheffield DM events, come and join us for our epic 30th event focused on all things digital marketing.
Sheffield DM is free to attend, casual and most importantly, fun! Whether you're a seasoned pro or just starting out, this is the place to be. Our events are relaxed and friendly, in a cosy environment just across from Sheffield station.
Featuring two AMAZING speakers, our talks are to-the-point, with actionable takeaways and appropriate for anyone involved in marketing, regardless of background, skill or experence level. From marketing directors through to media students, Sheffield DM is a diverse and welcoming place for everyone who loves marketing.
Socialise with industry experts and other members of the Sheffield marketing community, gain valuable insights, and stay ahead of the curve in the world of digital marketing.
Oh, and did we mention the free food and drink? đ
Location:
The Workstation Creative Lounge, Sheffield
Schedule for the evening:
17:30 - Arrive, grab a free drink and meet the community
18:00 - Intro and welcome
18:15 - Learn from our first amazing speaker
18:45 - Grab a bite to eat (go on, it's free!)
19:15 - Settle in for our second speaker of the evening
19:45 - Outro and thank yous
20:00 - Get social with our team, speakers and your fellow Sheffield DM attendees
Speakers:
Kathryn Monkcom, Head of Performance @ Aira
Kathryn is a marketing automation specialist, currently heading up Performance Marketing at Aira. She is also an accredited coach and Program Trainer for WTSMentorship. An accomplished speaker, Kathryn has previously appeared at BrightonSEO and The Marketing Meetup, as well as making an appearance on Moz's Whiteboard Friday series.
Danielle Gipps, Creative Strategy Manager @ Revenue Growth Agency
Danielle's real job title is Lean Mean Idea Generating Machine! From having a background in performing arts, drama and theatre, Danielle has a unique perspective of what it means to put yourself in your audiences shoes in order to discover audience motives, behaviours and curious shopping habits. Using these skills Danielle has worked up from marketing admin roles into Creative Strategy where she is able to steer campaign ideas, translate brand and campaign missions and vision into visual assets and work with specialist digital teams to deploy innovative ecommerce campaigns across the full funnel on multiple channels. Danielle works with brands such as Globe-Trotter, Ryman, Ancient Greek Sandals and Orla Kiely.
Sheffield DM is proudly sponsored by Evoluted, Sitebulb & purely.website!
Get notified about future Sheffield DM events by subscribing to our newsletter and follow us on Twitter for all the latest!
Meet the Speakers
-
Kathryn Monkcom
Head of Performance, Aira
Talk: âCLV: From one-time purchase to loyal communityâ
Why do you always buy the same brand of laundry detergent? It's because effective marketing doesnât stop after the first purchase. In this session, Kathryn will explore how marketers can employ direct marketing tactics coupled with emotional connection to stay top of mind throughout the purchase lifecycle and build a loyal community of repeat customers.
-
Danielle Gipps
Creative Strategy Manager, Revenue Growth Agency
Talk: âThe Social Soap Opera - Reimagining Paid Social like your favourite TV adsâ
We could argue that phones, tablets and laptops are the modern day TVs. As more and more consumers turn to handheld devices for entertainment, why does it seem that advertising hasn't adapted to this new ecosystem? This session will cover consumers behaviour and social/media consumption, audience attention, and most importantly, why Danielle believes your paid social strategy needs to begin to more closely reflect TV advertising strategies.
